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MenuPro is a digital menu browser app startup, which began in 2024 on the island of Phuket, Thailand. The motivation for it’s creation was born out of a language barrier problem and poor customer experience in local restaurants.

My role & input

As a product co-founder I took it upon myself to do research, interviews, roadmap, design, testing, improving and final product delivery. Right now Menu Pro is a functioning business in Thailand with ambitious plans of expanding to other countries.

pains & challenges

Around 11 000 000 tourist visit Phuket every year.

Around 75% of tourists speak poor English
90% of Thai staff do not exceed elementary English level
Often paper menus contain very little information about the dish
Miscommunication leads to order mistakes
Guests often complain about poor customer service
Bill splitting often done incorrectly
Dish customization is a challenge

goals

Eradicate language barriers
Amplify customer experience
Save time for the staff
Build customer loyalty

Reduce waiter-client interaction
Potentially increases average check
Deliver superior service
Make it fun to use

solution

A multilingual digital menu packed with features that minimizes client-waiter communication, saves time, allows for detailed dish description, dish customization, automation and so much more.

branding

Wordmark style logo inspired by a hamburger menu icon, which is a direct visual association.

Guest
interfaces

Guest
interfaces

user benefits

The menu is always in user’s native language
Vast dish options & settings that allow user to customize his order in any way imaginable & without waiter’s assistance
Significantly reduced guest – waiter interaction time
Order transparency & timesaving features that allow user to know how much time & money he is about to spend
Interactive visual experience that adds a pinch of entertainment to regular dining